"It's not that we’re dumb. We’re wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right—but it’s not rational.” —From The Behavior Gap, By Carl Richards
Thursday, May 15, 2014
The Behavior Gap
"It's not that we’re dumb. We’re wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right—but it’s not rational.” —From The Behavior Gap, By Carl Richards
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